All About Us

I FOUND AFRICA specialises in creating bespoke trips to Southern and East Africa. Africa is such a beautiful continent and in many ways anyone that visits comes back with a better outlook and appreciation on life.

So how did it all begin? I FOUND AFRICA starts with a love story. Kathryn Goodale (founder) met a Norwegian man at a friend’s wedding in Cape Town. At the time Kathryn was the co-founder and sales director at a tour operator in Cape Town, however she decided that the Norwegian attraction was too strong and left South Africa to live with him in London. The rest is history, they get married, etc etc.

I FOUND AFRICA is located in London and managed by Kathryn who has worked in the travel industry for many years specialising in tailor-making trips to Africa.  She has worked for many of the luxury travel companies (Abercrombie and Kent, Rhino Africa, Go2Africa, Perfect Africa) and most recently was the managing director at Quintessentially Travel.

Kathryn was born and bred in South Africa and has an outstanding amount of knowledge on each of the lodges in Africa and the popular destinations. I FOUND AFRICA have sifted and sourced some of the most elegant, decadent and amazing boutique hotels and lodges that are part of their beautiful collection of places to experience.

Proud to be individual is I FOUND AFRICA’s motto. ‘We want to know you, your likes and dislikes, whether you prefer lazing at the pool all day or want to walk with lions. We want to give you our mobile numbers so you can call us when you can’t decide what to pack for your safari or when you want to tell us all about your amazing time sipping Chardonnay whilst watching the whales’.

“Our promise is to provide you with a travel expert that has the very best first hand and up-to date knowledge of destinations in Africa. We will ensure that your holiday with us is tailored to your perfection with a ‘tell it how it is‘ approach.”

Our Promise

All You Need to Know